2024 AI Predictions: Will Generative Ai Hype Subside

Ai Predictions 2024: The buzz surrounding AI technology continues to reverberate in 2023, ignited by the release of ChatGPT in November 2022. With a consistent stream of new products and features, the excitement remains palpable.

Yet, a report by CCS Insight, a global tech research firm, suggests that 2024 might bring a shift in the AI landscape. This report foresees generative AI confronting the realities of cost, risk, and complexity, and even predicts the first arrest related to AI-based identity fraud. Let’s delve into these bold AI predictions for 2024.

Generative AI Faces Reality Check

Generative AI models, such as ChatGPT, Google Bard, and Claude, have dazzled with their ability to produce captivating content. However, they demand substantial computing power and data resources for training and operation. CCS Insight foresees a reality check in 2024

As the AI community pivots from hype to awareness of the intricacies, expenses, and risks involved in deploying and sustaining these models. According to Ben Wood, Chief Analyst at CCS Insight, the perception of generative AI as overhyped is growing. Many organizations and developers might find it too expensive, as only a few large companies can afford specialized AI chips for their deployment.

EU’s AI Regulation Encounters Challenges

The European Union, renowned for pioneering AI regulation globally, faces the daunting task of keeping pace with the fast-evolving AI industry. CCS Insight predicts that EU AI regulation will grapple with challenges, necessitating multiple revisions due to the rapid pace of AI advancements. As the AI Act, designed to curb unrestrained AI growth and ban technologies like live facial recognition, is in progress, it might undergo substantial amendments.

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Proliferation of AI Content Warnings

AI-generated content is increasingly prevalent on the internet, but it poses authenticity and quality verification challenges. CCS Insight anticipates search engines will introduce content warnings to alert users when the content originates from AI sources, ensuring transparency and trust, much like information labels added to posts related to COVID-19 on social media platforms.

AI-based Identity Fraud Leads to Arrests

AI, with its voice synthesis and deepfake technologies, can impersonate individuals, leading to potential identity fraud. CCS Insight predicts that 2024 might witness the first AI-based identity fraud-related arrest. These emerging forms of identity fraud will require novel methods of detection and prevention to safeguard individuals from online vulnerabilities.

As we step into 2024, the world of AI promises continued evolution, sparking debates across various domains. CCS Insight has a strong prediction track record, but the rapidly evolving AI landscape suggests taking these forecasts with a grain of caution.


As we approach 2024, the realm of AI is poised for transformation. Generative AI, once the star of the show, may face practical challenges. The European Union grapples with AI regulation intricacies, and content warnings become vital for online authenticity. Meanwhile, AI-based identity fraud may see its first arrests. In this ever-evolving landscape, one thing remains certain: AI’s impact on our future continues to captivate and challenge our understanding.

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